SWAN HITS THE JACKPOT WITH NATIONAL ADVERTISING CAMPAIGN

The name behind the nation?s favourite filter ? Swan ? has launched a national advertising campaign offering consumers the chance to win a £1,000 worth of prizes in a unique online jackpot.

A range of advertisements will run in the sports pages of The Sun and The News of the World through September and October. Designed to highlight different members of the Swan family, the advertisements will feature a host of their top products from new Swan Smooth to the Swan Combi Pack, to Swan Slim Loose and Pop-A-Tip?, Swan Extra Slim, and Swan Menthol Filters.

Each advertisement will invite readers to be in with the chance of winning up to £1,000* each by playing the Swan Jackpot on www.houseofswan.com. The online game is free to play and is available to all visitors to the site.

Andrew Hardie, Marketing Manager at Swedish Match comments: ?Swan is celebrating its 125 anniversary this year, and the brand is still growing. Each year we introduce a range of promotional activity not only to engage new customers with our brand but also to reward our loyal customers."Our latest advertising campaign aims to remind consumers why Swan is still the nation?s favourite filter. With such great choice in the Swan product range, customers can find the right format for them," concludes Andrew.