SWAN LAUNCH NEW COMBI PACKS

The UK’s number one filter, Swan, has launched a new compact and convenient pack offering consumers the best of both worlds in a handy form. Swan Combi Packs combine the UK’s most popular filters combined with a pack of new and improved Swan green papers.

This most recent innovation from Swedish Match - market leaders in the smoking requisite sector - has been applauded by the industry and consumers alike. As the latest addition to the Swan family, the new Combi Pack has been developed in response to consumer demand following extensive research.

The Combi Pack, which comes with a handy flip-top, is no wider than a packet of papers and offers consumers 50 Swan Extra Slim filters alongside a pack of 50 Swan green papers.  The streamlined pack is the ideal offering for RYO (roll your own) smokers and brings innovation into a mature category.

Andrew Hardie, Swedish Match marketing manager, comments  “With a 124 year heritage behind us, Swan is one the country’s most-renowned brands. Having maintained our position as the UK’s foremost provider of filters, we have led the market over the last century in matches, lighters and more recently, smoking requisites. 

“The introduction of the paper and filter Combi Pack is the natural progression for our market-leading brand and is another example of how we continue to drive the industry forward,” continues Andrew. “Swan filters have led the sector for over 20 years and the new Combi Pack has been developed to meet the needs of our loyal consumers, combining the UK’s leading filters with new and improved Swan papers. We’re all excited about the impending launch as it clearly demonstrates our commitment to the sector.”

A recent nationwide consumer survey carried out by Swedish Match revealed that the glue is considered to be the most important element of paper, with the paper quality and thickness also a major contributing factor to purchases.  The new improved Swan papers offer ‘extra stick’ with a natural and consistent glue and a new and improved drying process has been introduced.  In addition, the papers are totally chlorine free offering a better taste, combined with a more environmentally friendly manufacturing process.  Even the running out slip has been updated to meet customer needs and now sits ten papers from the back of the pack.