SWAN ROLLS OUT ADVERTISING NATIONWIDE

Swan – the UK’s favourite filter, has rolled out its latest advertising campaign UK wide. Designed to highlight the wide choice available to consumers when buying from the Swan family of filters, the ads will also promote the Swan Combi Packs, launched earlier this year.

Set to run into the festive season, the campaign will see a host of ads appearing in The Sun and the News of the World. It is also anticipated to have achieve nearly 120, 000 impressions appearing on the sports channel of The Sun online every weekend.

Each ad will highlight a different member of the Swan family from Slim, Extra Slim Line and Menthol Filters to the new Combi Packs. “With significant spend behind the campaign, the ads will feature predominantly in these titles in the festive season,” says Andrew Hardie, Marketing Manager at Swedish Match.

“The Swan brand was born 124 years ago and stands for heritage and trustworthiness in the smoker’s requisites category. Our latest ad campaign aims to remind consumers why Swan is still the nation’s favourite filter. With such great choice in the Swan product range, customers can find the right format for them.

“For example, Swan Filters now include a Pop-a-Tip feature designed for clean and easy use and are available across Extra Slim, Slim and Menthol formats. As the first brand to introduce Extra Slim, Swan is also the only brand offering Menthol in pop-a-tip format and Combi variants,” concluded Andrew.
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